This past weekend, I covered Maplewood's Let Them Eat Art festival for STL Magazine. What a wonderful mix of art, music and delicious food! Here are some of my favorite moments from the evening.
I love supporting talented women, so getting a chance to work with Prosper Women Entrepreneurs Startup Accelerator on their Demo Day was such a fun opportunity. Prosper is focused on increasing women entrepreneurs’ access to growth capital and the number of women investing in early stage capital markets.
Their cohort of powerful entrepreneurs pitched their companies and shared the momentum that they've built so far. I left the event full of ideas and inspired to push my own business harder. Here are some of my favorite shots from the event.
This event was held in Knight Hall at Washington University in St. Louis.
I love taking headshots. As a photographer, I have the privilege of helping people put their best foot forward when searching for jobs, building a personal brand and growing professionally.
Since last October, I've taken over 400 headshots through my initiative Headshots 4 Hunger. Here are 6 tips to help you get the best headshot of your life... so far.
1. Good Prep
The week leading up to your session eat healthy food and drink lots of water. Your skin will look clearer and you will feel more comfortable. Also, get plenty of rest and avoid alcohol and coffee which can make you look drained.
2. Keep it Simple
The goal of your headshot is to highlight YOU. Avoid busy patterns, bulky jewelry, fluffy fabric and logos that will distract from your beautiful face.
3. The Right Color
Choosing the right color is an easy way to make sure that your face stands out and look great. It's important to wear clothing that contrasts your skin tone.
If you have a lighter skin tone, avoid white, beige and pastels.
If you have a darker skin tone, avoid black and dark shades.
4. Be Comfortable
Wear something that makes you feel comfortable and confident. Pick out clothing that you actually wear to work (unless you work from home in sweat pants). If you never wear a formal suit to work, you don't need to start now.
5. Pump Yourself Up
Think positive things about yourself before you go to your session. Do NOT say 'I am the least photogenic person ever.' I forbid all of my clients from saying this before their sessions because every person is photogenic when they naturally smile.
Getting an awesome headshot is all about relaxing and feeling great about yourself. Take a deep breath and remember that you are beautiful.
People want to work with and hire individuals who look trustworthy, approachable and positive. Unless you are someone who absolutely never smiles, save your serious face for your next spread in Vogue or GQ.
After photographing a variety of corporate events, here's a few tips I've picked up on what makes a great one.
1. Find a Unique Venue
Instead of looking for the obvious convention center or hotel ball room, try to find a local venue with character. The last national sales meeting I photographed was held at a 1950's hotel with an awesome rooftop. The employees were going crazy on Snapchat, showing off the incredible view and funky lounge spaces. Your guests will do the marketing work for you if your venue blows them away.
2. Build in Exploration Time
Nothing is worse than being in an amazing city, but only seeing the inside of a hotel. Build in an activity or free time that allows your employees and guests to explore the city. This is a great way to show them that you really value them and want them to have a great time. One company I worked with gave all of their employees Fitbits at a conference in San Diego to encourage exercise and exploration. Needless to say, they had a pretty incredible view.
3. Dessert Stations & Custom Cocktails
Ditch the mediocre hotel cheesecake for a fun, interactive dessert spread. Whether it's a gourmet popcorn, a cotton candy station, a doughnut wall, or a s'mores bar-- your guests will go crazy. Branded cocktails are also a crowd favorite and with a little bit of creativity, the possibilities are endless. The drink below was customized for the grand opening of a lab space in St. Louis. The guests were even able to take home their branded beakers at the end of the night.
4. The Professional Headshot Station
Headshot Stations are the perfect addition to your corporate event. They provide a quick and easy way to refresh the professional image of your company while your employees are already looking their best. Whenever I set up these stations at events, I usually have a continuous line until food is served. Headshots are also a great giveaway to attract people to your trade show booth. AND everyone will be reminded of the awesome time they had at your event when they get their headshot via email a week later.
5. Photo Booth Fun
While photo booths and selfie stations have pretty much become event standards, I have yet to see a crowd that doesn't get excited about them. Offer a mix of silly and brand specific props to spread awareness for your company. Photo booths are a great way to get people to your social media page after an event. No matter what age, everyone has fun being silly.
Jenn Korman is a corporate events photographer based out of St. Louis. She has traveled the country capturing everything from multi-day national sales meetings to non-profit galas.